Ex-Google recruiter, now your career coach.
I have sat on the other side of the table. Now I sit on yours.
Years recruiting for Google. Thousands of profiles. Hundreds of calibration meetings. SSIP™ is the framework I built to translate hidden scope into market language.
I know exactly how companies decide who gets the call.
I recruited for Google for years. I read thousands of profiles. I sat through the calibration meetings. I watched the patterns nobody on the candidate side ever sees.
What I Noticed
Recruiters filter first, read second. The average screen takes six seconds. Most great candidates lose at the filter — not the read.
The Problem
Most talented people are terrible at describing themselves. The smarter the candidate, the worse the self-description tends to be.
The Opportunity
That gap is where real career change happens. Close it, and you stop losing roles you would have won if the room could see you fully.
4 truths from inside the funnel.
Titles are noise. Scope is signal.
The title at the top of the resume tells me almost nothing. The work described under it tells me everything.
Your resume is a translation document.
It is a translation from your work to my room. Most resumes fail because they describe the job, not the impact.
The best candidates were often the worst describers.
Brilliance and self-description are different muscles. I lost track of how many strong people I almost missed because they undersold.
Most people undersell by 40%.
Conservatively. The gap between what someone has done and what they say they have done is enormous — and it costs them the room every time.
Why I left recruiting to coach.
For years I was the gatekeeper. I made calls — yes, no, advance, pass — based on the language candidates used about themselves. I watched the same exhausting pattern: capable people undertranslating their own work into something the room could not buy.
At some point I realized I would be more useful on the other side of the table. Helping people build the case before someone like me had to read it.
I built SSIP™ to translate hidden scope into market language. I built HatStack so the framework could scale beyond 1:1. Today, I work with 1,000+ professionals across 30+ countries.
The SSIP™ Method
Built from the recruiter side. Designed for the candidate side.
Story
Map the actual arc of your career — including the carries, pivots, and invisible work no one on the other side of the table can see yet.
Skills
Surface the transferable skills hiding inside your experience — the ones the market is actively paying a premium for right now.
Impact
Translate every win into the language of the room — revenue, retention, risk, reach. The numbers a recruiter reads in six seconds.
Positioning
Walk in with materials, language, and a market story that finally matches the work you have actually been doing.
Tech professionals who want real answers.
Tech professionals at every level.
Engineers, PMs, designers, ops leaders. Early-career through staff/principal. FAANG, scale-ups, late-stage startups, post-acquisition orgs.
People who want real answers.
Not pep talks. Not affirmations. Honest reads on what is actually being screened for and what your story is missing.
People ready to do the work.
The framework is heavy. The translation is heavier. This is for people who want a strategist in the room with them — not a cheerleader.
From screened-out to selected.
Was titled
Senior Engineer at Scale-up
Repositioned to
Staff Engineer at Tier-1
5 months end-to-end
Was titled
Product Manager, Mid-Market
Outcome
3 FAANG Offers
Career pivot inside tech
Was titled
Software Engineer L3
Repositioned to
L4 — Promoted in 8 months
Internal repositioning
A decade on the hiring side. Built for the career side.
Years recruiting for Google. Thousands of profiles. Hundreds of calibration meetings. Then SSIP™, then HatStack — the translation engine I built to close the gap I spent years watching candidates lose to.
Today, 1,000+ professionals across 30+ countries use this framework — many of them landing offers at the kinds of companies I used to recruit for.
Before you book.
Do you still have Google connections?
Yes — but that is not the point of the work. The point is to make your story strong enough that you do not need a backdoor.
Can you get me a job at Google?
No. I help you get past the filter — at Google or anywhere else you want to land. Referrals do not survive a weak story.
How is this different from a resume writer?
A resume writer fixes formatting. SSIP™ fixes the story. The story is what gets you the call. The resume is just where it lives.
Do you work with early-career?
Yes. The framework works at every level — and arguably matters most early, when there is less obvious scope to point to.
How long does the work take?
Most engagements run 4 to 8 weeks. Tech-specific repositioning tends to be tighter than general-market work.
Is this for everyone?
No. This is for serious people who are willing to do the translation work. If you want validation, this is the wrong room.
The room is already deciding. Let us give them something to see.
Free 30-minute call. Real conversation. No pitch.
Questions about working with an ex-recruiter.
The short answers. The longer answers happen on the discovery call.
Yes. Recruiter at Google and Indeed before launching this practice. I ran calibration calls, debriefs, and panel reviews. I made the no-hire decisions, the hire decisions, and the offer comp recommendations. That is the lens I bring to every coaching engagement.
Three ways. One, I know the 6 second resume scan and the words that make a recruiter slow down. Two, I know what the panel says when you leave the room, the gaps that quietly kill the offer that no one tells you. Three, I know the comp bands and the silent rules of negotiation, because I used to sit on the side that set them.
No. The recruiting frameworks I learned at Google generalize. I have coached professionals in tech, finance, healthcare, education, media, nonprofits, and the public sector. The hiring panel dynamics, the calibration logic, and the comp band conversations are similar across industries.
How a panel actually reads a senior resume in real time. How a debrief turns a 4 yes into a 3 yes 1 no. The phrase patterns that move someone from interview to offer vs interview to polite pass. The internal rubric that decides comp at the band edge. None of that is in coaching certifications. All of it is in the SSIP Method.
Book a 30 minute discovery call. I will hear where you actually are and tell you which path makes sense. If we are not the right fit, I will tell you that too. No pressure to buy on the call.