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About Erica

The work behind the work, by someone who has lived it.

Former recruiter at Google and Indeed.
Career strategist for 23+ years.

I built this practice for the operators who are quietly carrying more than their title implies. I know what the hiring panel sees, what they say when you leave the room, and what it costs you when no one tells you. That is what I rebuild.

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The Underlabeled Professional™Erica Rivera, Career Strategist and former Google recruiter
The Work Behind The Work

Nothing I teach is theoretical.

I have lived every transition I coach my clients through.

23+Years In Workforce
1,000+Professionals Coached
30+Countries Served
SSIP™Framework Creator
01 / The Story

How I got to this work.

I started inside the machine. Recruiter at Google. Recruiter at Indeed. Hiring panels. Calibration calls. The whole apparatus that decides whether a senior operator gets the offer or gets a polite pass.

What I saw, over and over, was the same pattern. Brilliant people who were technically qualified and still losing — not because they could not do the job, but because their resume, their LinkedIn, and their interview answers told the wrong story about the work they had actually done.

I left the recruiting side because I wanted to fix the wrong-story problem from the candidate side. I wanted to be the person in your corner who already knows what the panel needs to hear — and can help you say it without overselling, without shrinking, and without faking anything.

That is the work. The work behind the work. I have built it into a method I call SSIP™, and into seven coaching paths that meet people where they actually are.

02 / The Recruiting Side

What my recruiting background gives you.

I have been on the other side of every hiring decision you are about to walk into. Here is what that translates to in your search.

01

I have read your resume the way they read it.

Six seconds. Top third. Title bar. I know exactly which words make a recruiter slow down and which ones make them scroll. That is what we rebuild.

02

I know what the hiring panel says when you leave the room.

I have run debriefs at Google. I have made the no-hire calls. I will tell you the gaps no one ever tells you, the ones that quietly cost you the offer.

03

I have negotiated against you.

I know the levers, the comp bands, the silent rules. The negotiation prep I run with clients is the prep I wish candidates had brought to me.

04

I have lived every transition I coach.

Layoff. Pivot. Promotion denied. Global relocation. I do not teach this from a textbook. I teach it from the year that almost broke me.

03 / Track Record

1,000+ professionals. 30+ countries. 1 Method.

The work I do with clients is the work I have done myself, sequenced into the SSIP™ framework so it is teachable, repeatable, and grounded in recruiter reality.

04 / The Personal

Why I do this.

Layoff. Pivot. Promotion denied. Global relocation. I have lived all of it. That is why this work is plain-spoken. That is why nothing I teach is theoretical. And that is why I do not let my clients out the door with a resume that lies about the level they actually operate at.

Erica Rivera · Founder, Erica Rivera Coaching

05 / FAQ

Questions people ask before they book.

The short answers. The longer answers happen on the discovery call.

  • Senior professionals 8 to 25 years into their careers who are quietly carrying more scope than their title implies. Operators, directors, principal ICs, mid-career professionals, and executives navigating a pivot, a promotion denial, a layoff, or a global relocation. Industries span tech, finance, healthcare, education, media, and the public sector.

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