About Erica
Your Career Deserves a Strategist
Not just a coach. Not just a resume writer. A recruiting insider who knows exactly how the game is played — and how to win it.
Why I Do This
I spent over two decades on the other side of the hiring table. As a recruiter, I watched brilliant professionals get overlooked because they didn\'t know how to position themselves. I saw people accept salaries $30K–$50K below their market value because no one taught them how to negotiate.
I saw the system from the inside — how hiring managers make decisions, what makes a resume land in the “yes” pile, and why some people always seem to get the offer. It wasn\'t about talent. It was about strategy.
That\'s when I decided to switch sides. Now I use everything I learned as an insider to help professionals like you take control of their career narrative, negotiate what they\'re worth, and land roles that actually match their value.
The Recruiting Insider Advantage
I Know What Recruiters Look For
With 23+ years in recruiting, I know exactly how hiring decisions are made — and how to position you to win.
I've Seen Every Career Mistake
I've reviewed thousands of resumes and coached professionals through every type of career transition imaginable.
I Build Strategy, Not Templates
Every career is different. I create custom positioning strategies based on your unique story, skills, and goals.
I've Done It Myself
I've navigated my own career pivot — from corporate recruiting to entrepreneurship, across continents. I know what it takes.
The Track Record
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The Real Story
I didn\'t take the traditional path. After years in corporate recruiting — including time at Google — I was laid off. Instead of scrambling back into the same system, I used it as a catalyst. I relocated to Spain, rebuilt my career on my own terms, and created a business helping others do the same.
That experience taught me something powerful: the skills that make you valuable don\'t disappear when your title does. But you have to know how to articulate them. You have to know how to position yourself so the right opportunities find you.
That\'s what I teach. Not just how to land a job — how to build a career that\'s resilient, strategic, and aligned with who you actually are.
Let\'s Build Your Strategy
Whether you\'re navigating a career pivot, negotiating a raise, or repositioning for your next role — I\'ll help you get there faster.
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